Welcome back! Today, I will talk about film idents!
WHAT ARE FILM IDENTS?
Film idents are the companies branding in which supply the funds and promote the film. These companies include Warner Bros, Universal Studios, Paramount or Walk Disney. These idents usually contain a logo, music and a animation of some sort, to define to the audience that this is the company that made the movie, essentially.
WALT DISNEY
Well, here is the first ident. When looking at this ident you see a beautiful night sky and a very calm atmosphere. Until we see a winding river representing a magical journey of some sort that the viewer might take during this film. Then, a flag followed by a huge castle which is a big piece of iconography within this ident in which is representing a home, a home in which the audience can feel welcome at in which Walt Disney want to show to the audience. In terms of the soundtrack, it starts off quiet and fairy tale like until it pans down to the river in which it develops into violins in which signify the settlement around the river which represents that idea of it being a home for the audience. Then, the castle appears and drums bang, fireworks shoot up into the sky in which represents the iconography being a popular piece of iconography as it is the main logo for Walt Disney.
PARAMOUNT
Here's the next one, Paramount Pictures. Their ident really represents aiming high and being successful. In their ident we see a mountain above the clouds with their name at the top of the mountain, this suggests that the company are always aiming to be the best. It doesn't end there unfortunately... The stars that follow this are extremely important to the ident. If we reference football, yes football, When a team wins a European Cup (The champions league) They gain a star on the clubs badge to show that they were/ are the best in that competition! So... Paramount are using the stars to represent success and achievement which portrays further the fact that they want to be the best!
UNIVERSAL STUDIOS
Lastly, we have Universal Studios. In this ident, we see the world slowly glow as the name of the company slowly pans round the globe. Firstly, the Earth slowly glowing represents the company brightening peoples lives and ultimately making movies that will make the audience happy. Then, the motion of the logo quite weirdly represents the motion of wrapping your arms around someone which ultimately signifies uniting people through the film. In terms of soundtrack, this ident uses fanfare to represent the importance of the company and the movie itself, telling the viewer that this is an important movie to them!
Next time: I will talk about Film Classification! See you then!
PARAMOUNT
Here's the next one, Paramount Pictures. Their ident really represents aiming high and being successful. In their ident we see a mountain above the clouds with their name at the top of the mountain, this suggests that the company are always aiming to be the best. It doesn't end there unfortunately... The stars that follow this are extremely important to the ident. If we reference football, yes football, When a team wins a European Cup (The champions league) They gain a star on the clubs badge to show that they were/ are the best in that competition! So... Paramount are using the stars to represent success and achievement which portrays further the fact that they want to be the best!
UNIVERSAL STUDIOS
Lastly, we have Universal Studios. In this ident, we see the world slowly glow as the name of the company slowly pans round the globe. Firstly, the Earth slowly glowing represents the company brightening peoples lives and ultimately making movies that will make the audience happy. Then, the motion of the logo quite weirdly represents the motion of wrapping your arms around someone which ultimately signifies uniting people through the film. In terms of soundtrack, this ident uses fanfare to represent the importance of the company and the movie itself, telling the viewer that this is an important movie to them!
Next time: I will talk about Film Classification! See you then!
